Below's the video of Kobe jumping over a speeding Aston Martin to promote his new Nike Hyperdunk shoe. It's been an effective guerilla marketing tool that's built hype strictly via it's presence on the internet. People still question it's validity (even though Kobe's acknowledged "it's Hollywood").

What's made this decent bit into "Classic" material is the amazing spoof Kenny Smith and Ernie Johnson of TNT's "NBA Inside Stuff" did as homage. It's worth watching all the way through for the replays. It gets better with each rewatch!

The first video is the Kobe Original. The second video is Kenny Smith's spoof as it was first shown to Kobe after their Game 2 victory against Denver: