John Hinde (1916-1997) was a British photographer and pioneer of postcard-shaped pleasure. The Holiday postcards present a romantic image. John Hinde made this into an artform, with the brightest colors, the happiest faces and some of the most artificial compositions. The colors (produced using the complex tri-color carbro process) are Technicolor bright and the contents are carefully chosen. By adding details and enhancing the colors, sometimes to outrageous effect, the photographs convey a mood and a lifestyle along with each place. It is always a mood of tremendous optimism and excitement, that makes everywhere looks like the most fantastic place to go.