Raw, the rarest version of Tequila, came in an original box illustrated by Gobi.

Raw was a bit of a mistake. We originally wanted to do a rare version of Tequila that was basically the Original in a blank box with an original drawing by Gobi. Somehow the factory misunderstood our order and thought we wanted UNPAINTED versions of Original.

I remember first getting the first photos of the Raw Tequila. I was a bit confused as to why they were sending us photos of the Unpainted Original and was a little sad that we didn't think of using those for the rare version of Tequila instead of an Original.

When we finally figured out that the factory misunderstood our order, we were super happy! Aren't good mistakes wonderful?

To carry through on our food theme, we decided to call these versions Tequila Raw.